Media Campaign

Steps to a Healthier Louisiana uses its mass media campaign in order to change awareness, attitudes and behaviors towards healthy eating and physical activity.

Steps’ media campaigns have three specific goals:

• Increase physical activity
• Decrease the consumption of high calorie snack foods

• Increase consumption of fruit and vegetables

  Television Campaigns
  Television messages are among the most effective tools in changing awareness, attitudes and behavior. Our on-going media campaign focuses on these healthy activities:

• Physical activity
• Eating vegetables and fruits

• Avoiding junk food

  Radio Campaigns
  Select a track above to hear Steps radio messages

  Outdoor Campaign
  Eat Green
  Fast Food
  Walk More
  Walk More- Red

  Many of these materials are available for use by schools, non-profit organizations and community groups. Please contact us by email or call 504-301-9800 for permission on re-using any of our media campaign materials.

  To learn more about Step’s media campaigns, contact us.